DIRECTOR OF CONTENT & THOUGHT LEADERSHIP
Marketing
India
Permanent / Full Time
About the Role
Title: Director, Content & Thought Leadership
Start Date: Immediate
Position Type: Full-time employment
Location: Remote across India
We’re looking for a strategic, B2B content leader to join us as Director of Content & Thought Leadership. In this role, you’ll own the development of high-impact content that shapes perception, builds authority, and drives influence across key audiences, from CXOs to partners to prospects.
You’ll work closely with executive leadership to turn technical content into clear, compelling narratives. Whether it’s a keynote, a byline, a case study, or a market POV, you’ll bring consistency, depth, and strategic alignment to everything we publish.
Key Responsibilities
Content Strategy & Narrative Development
- Own and evolve the company’s thought leadership and content strategy in alignment with brand, growth, and executive priorities.
- Develop long-form and high-value content (whitepapers, opinion pieces, presentations, speeches, articles) that builds executive visibility and industry presence.
- Work directly with C-suite leaders to craft messaging that is authentic, informed, and impact-driven.
- Build a scalable content engine around executive voices - identifying timely topics, ghostwriting content, and managing editorial calendars.
- Collaborate with marketing and sales teams to align thought leadership efforts with campaigns and company milestones.
- Position the leadership team as go-to voices on topics across AI, cloud, data, cybersecurity, and digital transformation.
- Lead the creation of client success stories, case studies, and partner spotlights that highlight business outcomes and customer value.
- Work with sales, customer success, and delivery teams to surface the most relevant wins and turn them into strong narratives.
- Build scalable formats for reuse across channels - website, sales enablement, social media and beyond.
- Set a high bar for content quality, tone, and voice. Review and edit content to ensure clarity, consistency, and alignment with brand messaging.
- Establish editorial processes and review mechanisms that support scale without compromising quality.
- Leverage analytics to continuously improve content performance and resonance across audiences.
Cross-Functional Collaboration
- Serve as the strategic bridge between business priorities and storytelling opportunities, translating ideas into assets.
- Identify content gaps and opportunities that support awareness, trust, and pipeline growth.
- 10–12 years of experience in B2B content marketing, communications, or editorial roles, with at least 5+ years leading content strategy.
- Proven experience crafting high-impact content for senior executives, including ghostwriting for CXOs or founders.
- Excellent writing and storytelling skills, able to translate complex ideas into compelling, strategic narratives.
- Strong understanding of enterprise tech domains (e.g. cloud, AI, cybersecurity, data) and the B2B buyer journey.
- Experience developing thought leadership programs that support brand growth, media visibility, and demand gen.
- Confident collaborator with executive presence, editorial judgment, and bias for quality.
- A strategic leadership role with direct visibility into executive thinking and brand direction
- A chance to shape how the world sees and understands our business
- A fast-paced, remote-first team that values deep thinking, strong writing, and collaborative impact
- Competitive compensation, benefits, and the freedom to drive content your way
